Charter of use of the visual identity of Inria

Logo: use, formats

The Inria logo alone is composed of only the institute's acronym: inria. The first letter "i" is used in a lowercase character but stylized in capital letters; the rest of the characters in the acronym are in lowercase. 

The red version (color reference #C9191E i.e. red: 201, green: 25 and blue: 30) is to be the preferred option. The blue-grey and black versions should only be used in situations where the use of colour is not possible (e.g. black and white documents, silkscreen printing, etc.).

 

The Inria logo is used on its own:

• when mentioned among many partners;
• in certain cases of internal communication.

The protected area is important : this determines the space in which nothing else should be placed (illustrations, text, graphics or other logos). This corresponds to the height of the letter “n” on the logo.

In order to ensure that the Inria logo is visible, the minimum usage size is a width of 10 mm, or 45 pixels.

 

As Inria is an operator of the French State, Inria is obliged to use the State brand in its communication media when it is the sole issuer and co-issuer (the State brand appears first, affixed next to the Inria logo).

 

In order to ensure that the brand block (State brand + Inria logo) is visible, the minimum usage size is a height of 2,5 mm in relation to the Marianne, or 12 pixels.

Restrictions

It is forbidden to:

1. change the color: the Inria logo cannot be blue for example;
2. modify the construction: the logo must not be cut into several parts;
3. disregard the protected area: another word cannot be placed too close to the logo;
4. incline or distort the form;
5. lock the logotype into a shape;
6. use a single element: use just a few letters of the logo;
7. use the red logotype on a background other than white;
8. use the logotype on a complex background: no background consisting of a pattern making the logo illegible;
9. uuse the logotype in line: do not have only the visible outlines of the logo.

Downloads the Inria logo

Depending on use, 4 packs of logos are available (+ one full pack).

• Pack logo bureautique (zip - 286 Ko);
• Pack logo web (zip - 291 Ko);
• Pack logo édition (zip - 1,4 Mo);
• Pack logos RF - Inria (zip - 255 Ko);
• Pack logo complet (zip - 1,7 Mo).

For information .png and .jpg formats are for office equipment and online, while .ai and .eps files are vector formats used for editing. The web pack also contains .svg files.

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